Book publishing

Book publishing, a segment of EASTRA Holding Group established at the beginning of 2008, is an ambitious program aimed at satisfying the growing demand in the Bulgarian market for professional business and economics literature.

We are currently working towards that objective by introducing Bulgarian management to the established best practices in international business and providing professional analysis and review of the contemporary international business environment. In order to achieve that, we rely on the experience of our creative team and its access to topical global bestsellers, which examine modern business trends in such areas as management, financial markets and marketing.

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When Markets Collide:
Investment Strategies for the Age of Global Economic Change

Author: Mohamed El-Erian
Published by: EASTRA
Number of pages: 360
Price: BGN 50
ISBN: 9789549221237

 

 

 

“When Markets Collide” is a unique and timely book for investors and policy makers around the world. It demonstrates dynamics that are changing the global economy. This book will help investors navigate the transformation of the changed global economy—a phenomenon that will seriously impact the potency of investment strategies and influence the effectiveness of risk management approaches. It will detail elements of an action plan and point to factors that can result in costly market accidents. Investors who wish to maintain strong performance and reduce the risk of sudden and large losses will find the insights and framework in this book useful in understanding the context, outlook, and implications of the new global landscape.
One of today’s most respected names of finance, Mohamed El-Erian puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks. The author investigates the underlying drivers of global change to shed light on how you should:

Dr. El-Erian is co-CEO and co-CIO of PIMCO, one of the largest investment management companies in the world. He formerly served as president and CEO of Harvard Management Company, the firm that manages the university’s USD 35 billion endowment. Dr. El-Erian was a managing director at Salomon Smith Barney/Citigroup in London and before that, he spent 15 years at the International Monetary Fund, working on policy, capital market and multilateral economics issues. He has 25 years of investment experience and holds a Ph.D. in economics from Oxford University. He received his undergraduate degree from Cambridge University.
When Markets Collide by Mohamed El-Erian has been characterised as a “lucid and prescient” explanation of the credit crisis, and how to survive it, and has won the 2008 Financial Times and Goldman Sachs Business Book of the Year Award. The Orange County Business Journal selected the author Mohamed El-Erian the Business Person of the Year 2008.

“I can think of no better guide to
the terrifying yet exhilarating new world of global finance…”
Niall Ferguson, William Ziegler Professor at Harvard Business School

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ANYTHING BUT ORDINARY

Authors: Anja Foerster and Peter Kreuz
Published by: EASTRA
Number of pages: 288
Price: BGN 15
ISBN: 9789549221213

 

 

 

“Anything But Ordinary” is often referred to by professionals as the “Management Bible” and is the number one business bestseller of the Financial Times, Handelsblatt, Manager Magazin and Amazon for 2007. It is also the Business Book of the Year 2007 of the Frankfurt Book Fair.

In today’s surplus society we are faced with endless choices but, while everything may be better, brighter and more varied, it is also increasingly the same. Companies have defined so much best practice that they are now more or less identical. To grow, they need to break out of a vicious cycle of competitive benchmarking and imitation. Because those who keep comparing themselves with others will tend to become even more comparable.

In this irreverent and inspirational book, management thinkers Anja Foerster and Peter Kreuz hold up a mirror to businesses and their players, inviting them to take a long hard look at themselves. Having demonstrated why businesses need to change, Foerster & Kreuz outline some provocative ideas designed to get workers, managers and companies to roll up their sleeves and act.
“Anything But Ordinary” is an inspiration for innovative action to implement successful business ideas.

This book brings the reader a step closer to those successful unconventional thinkers who change the world. It has been written for all those who want to make a difference in their world and in their organisation.

The authors present practical tools and strategies that can be used to help you drastically increase the value of your business. This groundbreaking new book demonstrates ways, in which you can transform your company by:

The authors, Anja Foerster and Peter Kreuz, are consultants to businesses of all types and sizes on the subject of innovative business solutions. They are the owners and managers of the Labor fuer Business Querdenken in Heidelberg, an international consulting firm dedicated to equipping leaders for a world of change. They are authors of six books, the most prominent of which is “Different Thinking”, business bestseller of the Year 2005.

"'Anything But Ordinary' is like a torch.
And it is a match that ignites breakthrough thinking and creativity."
Financial Times

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The Crash is Coming:
The New World Economic Crisis and How to Prepare for It

Author: Professor Max Otte
Published by: EASTRA
Number of pages: 312
Price: BGN 20
ISBN: 9789549221220

 

 

 

“The crash is coming”by Prof. Dr. Max Otte is an in-depth analysis of the current economic environment. Topics in the book cover the current global financial crisis and economic turmoil, the sustainability of advanced economies in the presence of vast levels of public debt, stability of the leading currencies in light of accrued government debt and the heritage of economical austerity on future generations. Discussing these topics, Prof. Dr. Max Otte, one of the brilliant economic minds of our times, inspires readers to reflect about their role in the global economy and suggests ways to survive.
The book provides an effective way of dealing with the current crisis by answering the following questions:

Eleven revised versions of this book have been published in Germany in the recent years. Since July 2008, the book is available in the Bulgarian book market and attracts a significant attention due to its in-depth analysis, which captures the pulse of the modern economic and financial environment.
Max Otte is Professor of International Relations at Boston University and specializes in international economic relations and international finance. He is also in demand as a business consultant. Max Otte is a reputable economist and expert in stock trading and received his PhD and MA in International Political Economy degree from Princeton University. Professor Max Otte is an author of eight books, the most prominent of which are “Invest wisely instead of speculating” (2000) and “How to make a fortune”(2001).

“In his book, Prof. Dr. Max Otte, signals for the dangerous trend of risk misevaluation and self-confidence, which predominate in the modern economic world. “The crash is coming” is a manifest against this and is worth reading.”